I've recently wrote a lot of draft blogs and either lost my train of thought and failed to complete them or find myself re-reading them and thinking what the hell am I rambling about. But then I guess when you read the tag line of my blog that is exactly what is to be expected.

I need to find more time to take and out and really get back into blogging. It is so easy these days to say your too busy but to be honest sharing and connecting is the society of today. So why disconnect yourself by claiming to be too busy, ultimately it can cause a lot of loneliness. Recently with advertising, being the tougher industry it is in these times, I have found myself becoming more and more absorbed in the day to day and forgetting to take a step back and remember the bigger picture. With the pressure to hit targets and bring in money the fine line between sales and marketing becomes much easier to cross. What, which is ever so more important in these times, is strategy. Without strategy you are spitting into the wind and just hoping in the short-term you can keep dodging and diving and stay dry. However the law of averages says eventually you are going to get wet, building the right strategy even if you do spit into the wind can significantly reduce this probability.

In the advertising industry it is not just internal strategy you have to think about but that of your clients. Sometimes it is much easier to take an outside consultative approach to developing strategy by being able to take in the wider environment as well as getting deep into the skin of clients. Now is the time to embrace change not skim over the pot holes and hope for the best. We need to engage, anticipate and embrace the changes in every industry not just our own and have ears close to the ground on not only what change will come but how to take hold of it and mould it before it emerges.

Anyway just a brief one, more to remind myself than anything else.

Been a long day!

Signing out,

E x